Tips to Improve Your Landing Pages
A landing page is very vital for any site (especially those engaged in internet marketing) to maximize its conversion rate. Here are a few practical tips that will enable you to design the bet landing page –
1. Stay to the point and do not deviate at all because visitors can get distracted with your deviation and hit the back button to go visit your competitor’s site. You can place the less important stuff such as any messages, images or links and other less critical elements either in the side bar or you can simply do away with the unimportant stuff.
2. Place the content in one single column (instead of using 2 or 3 column formats) because the longer is the continuity of a particular line, the greater is the grasping possible for the visitor. It has been proved that when a reader reads a particular sentence (which is presented in multiple column format) he needs to read the same line again and again to grasp its meaning, but if the sentence is presented sequentially, in one long row, then the brain grasps the information presented more efficiently since there is no distraction of shifting the eye from the end of the first line to the starting of the second line……and so on.
3. Keep your sentences short and crisp. Break a longer sentence into smaller and more meaningful bits for easy comprehension. There should not be more than 5-6 lines per paragraph. This is because visitors do not prefer reading very long and continuous paragraphs. Therefore, remember to break the content into smaller paragraphs and provide adequate space between 2 successive paragraphs.
4. Each paragraph should focus on one particular theme. For instance, you should never merge information pertaining to both the merits and demerits of a particular appliance in one single paragraph. You should ideally place all your points stated as merits of using the appliance in one paragraph and place all the points stated as demerits of using the appliance in another separate paragraph.
5. Each paragraph should focus have a clear heading, so that even if the visitor is in a hurry, and throws a quick glance on your landing page, he will still know what all important points have been mentioned in that page. If you want to learn more about the optimization of your landing page, then you can refer to LinkVana, which will provide you with valuable suggestions, best strategies and most useful resources on SEO and link building. You can check out their website in addition to reading any of the LinkVana reviews to find out more about this excellent linking service.
